ReciBuddy needed an intuitive, cross-platform culinary experience that simplifies meal planning and daily cooking. Existing recipe apps felt fragmented, so I co-created a unified ecosystem – combining smart web and app flows with dynamic video motion – to drive seamless user engagement.
Branddesign, UX/UI-Design, Motion
Project Overview
Client: ReciBuddy, GKM Interactive
Industry: Food & Beverage, Mobile SaaS
My Role: Lead Product & Brand Designer
Fundamental problem
Modern home cooks often struggle with overwhelming recipe platforms, inconsistent brand experiences, and complex user journeys. ReciBuddy required a clear market position and a seamless digital interface across both web and mobile environments.
Solution
Backed by competitive market analysis, I co-developed the app concept and designed an end-to-end user experience. I established a unified corporate identity across all domains, paired with high-impact Premiere and After Effects motion assets for smooth app integration.
Impact
By bridging strategic UX architecture with interactive video motion, we delivered an engaging, all-in-one culinary companion – establishing a strong, scalable brand presence across web, mobile, and digital media.
Go to project: https://recipebuddy.food/de
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